Your coffee packaging is your brand ambassador, a way to communicate your values and of course keeps the flavor and freshness of your coffee.
Definitely, It is a piece of marketing and also ensures the quality of your product on its journey from the shelves to reach your consumers.
One of the first questions that I ask my customer is what they will put in the bag. It is not only business information or coffee notes, But It is also how they will fill their bag and seal it.
Here are five factors that I learned working with coffee business to consider:
1. Coffee packaging process
How do you fill your coffee bags? Many roasters opt to manually or semi-automatically pack them, meaning that bag design can really speed up – or slow down – the process.
manual process can slow down your production.
Before considering a type of packaging you should identify what is your filling process. It will impact directly on the packaging size, cutting and features that you need in your bag like how to seal it.
If you plan to hand-fill your coffee bags, you can choose a bag style that has a wide enough top opening to accommodate your scoop or filling apparatus.
2. Types of coffee packaging.
The packaging industry is always evolving and bringing to the market a lot of innovating. If you look at the store shelves, you can see these main types of coffee packaging, which one for different applications, shown below:
Gusseted Bag/side fold bag
A more traditional style of packaging, the side fold bag is cost-efficient and easy to use.
Coffee packaging design project for Warriors Way using a Gusseted Bag with Metallic.
Flat Bottom Bag / Box Pouch
The latest packaging model available. The name says it all: its square style makes it look almost like a box and can stand unassisted.
Coffee Packaging design Project for Contrast Coffee using a Flat Bottom.
Flat Pouch / Pillow Bag
The most economical and simplistic bag type. It is frequently used for fractional, single-serve coffee packaging. One more factor to get attention to this bag is the fact that you need a support to display your bag on the shelves. The pillow bag is by far the least costly to produce.
Tea Samples packaging design project designed for The Akron House Tea.
Many brands are playing around this alternative way to put whole bean coffee in the shelves. This packaging includes a valve and seals too with the advantage to be easy to reseal by the consumer.
Project developed by Sam’s Choice/Walmart.
Capsules and Pods
There is a lot of controversy about capsules and pods because of the environmental impact. We have a lot of improvement in this area with recyclable capsules made with aluminum and some companies that recycle your capsules. One thing is real and happening now, consumers are buying more and more pods/capsules coffee machines.
Coffee Pods Project developed for Condor Coffee Company.
3. COFFEE FRESHNESS FACTORSThe most popular way to save the coffee freshness is the one-way degassing valve, which allows the natural build-up of carbon dioxide in freshly roasted coffee an escape route.
4. COFFEE PACKAGING CONVENIENCE OPTIONSModern consumers value time and convenience in a packaging design. Consider the following options when catering them:
One of the most conventional reclosable options, zippers mean a consumer can reuse the product after opening.
Tin Ties or tape.
Popular in the coffee industry are tin ties and tapes closures. This choice is not as airtight as a zipper but is still a popular look for gusseted coffee packaging bags.
Clear labeling and Minimal packaging design
The packaging design for coffee is too cluttered these days. I know some of you want to give more information as possible. Every step of the buying process needs enough information to move your buyer to the next step. How many people did you see searching for a product information or review in front of the shelf?
Label Designed project for Sandhill Coffee.
‘Try me’ package sizes.
Modern consumers are less brand loyal than ever before. They want to buy a smaller, trial sized packages of coffee as they explore their options.
A Project developed by huckleberry roasters
5. COFFEE STORAGEWe never know how the shipping or storage of your coffee packaging will be. Consider the correct packaging for each environment or one that fits in all is a herculean work. You should remember things like Sun exposure or handling and even position your product on the shelf or the screen.
My Personal tip: Avoid compostable bags if you have plans to stock your coffee for more than 6 months. You can read more in this article about Compostable Bags.
Choosing your packaging looks like a minor part of a roaster’s job but it will have a significant impact on your marketability, sales, and coffee freshness. Taking these five points into consideration will leave you confident that you’re making the right choices.
Ready to start your project?