ABOUT THE PROJECT
Warriors Way Coffee is a coffee company located at Guam, a U.S. island territory in Micronesia. They are bringing best coffees to US troops and families, all of them with a military theme. They decide to create their own coffee using their well know brand in this segment.
Our mission was to create a coffee packaging with Navy Themes and we learned a lot.
In our research for this project, we studied not only the USMC history but American history and why defense is so important. We had to feel that.
We developed this coffee packaging using colors and symbols that represent that and make the correct approach to the final customers.