Redesigning a Kraft Coffee Packaging
for Pisgah Coffee Roasters.


About the Project

Sector: Coffee Industry
Product: Coffee Packaging Redesign
Packaging: Kraft Laminated 12oz Bag
Printer Supplier: Roastar
Client: Pisgah Coffee Roasters

Pisgah Coffee Roasters is a coffee company located at Pisgah Forest, North Carolina. They are supplying single-origin coffee from the Cerrado region of Brazil and source high quality beans from around the world to provide a variety of coffees roasted at Pisgah Forest.

Our Mission

Our mission was to redesign their current bag and make it work with Kraft bag printed by Roastar.

The challenge in this project was working in 10 bags that already have a concept and check every detail to fix and redesign to work togeher.

We developed this coffee packaging using the same rustic "Forest and Parks" theme to combine with that felling of freedom of hiking in the forest.

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